Our Story

Confidence starts here.

We set out to rewrite the story of shapewear — one rooted in comfort, inclusivity, and empowerment. Because when we feel good, our perception of the world changes immediately.

Rewriting shapewear since 2008

The Pink Room Shapewear
17+Years of experience
400K+Happy customers
10K+Customer reviews
1M+Products sold
The Journey

It began with one bold question.

The beginning
Our Why

“What if shapewear could feel like freedom?

The Pink Room Shapewear campaign
2017
Recognition

Founding National Shapewear Day

August 10 became officially recognized by the National Day Calendar. The same year, we were named Business of the Month by the Township of Union and partnered with Trinitas Hospital to provide postpartum compression garments for new mothers.

2018
Honored

Hispanic of the Year Award

A recognition of the community we serve and uplift — celebrating the women, families, and stories behind every garment we make.

2019
Best of Intima

Ranked #8 among 250 U.S. boutiques

A milestone that placed The Pink Room among the most respected multi-brand shapewear boutiques in the country — proof that comfort and quality could lead the industry.

2023
Outstanding Personality

Honored by the International Chamber of Commerce

Recognized by IECCUS for outstanding contributions to the beauty industry — a celebration of nearly two decades of empowering women, one body at a time.

Today
Certified Excellence

Trademarked & state-certified

A trademarked U.S. brand holding SBE, MBE, WBE, and UEZ certifications from the State of New Jersey — and still just getting started.

The Pink Room store in Union, NJ
Maria Sparacio, Founder of The Pink Room Shapewear
A Letter from Our Founder

We are honored to share this product of love with you, and hope it helps you walk taller, feel stronger, and embrace your own story — as you embrace your body, and your life.

Because when women feel their best, there's nothing they can't achieve.

Maria Sparacio Founder · The Pink Room Shapewear
Innovation & Industry Standards

Held to a higher standard.

As a brand rooted in innovation and sustainability, The Pink Room is a proud participant in the Blue Wave Program — meeting international standards across every pillar of excellence.

01Health, Safety & Environment

HSSE standards protecting people and the planet at every step.

02Quality Assurance

Fabrics tested against 350+ toxic substances for skin-safe wear.

03Ethics & Compliance

Corporate policies rooted in integrity, transparency, and care.

04Cybersecurity

Protecting our customers’ data and trust at every interaction.

05Financial Accountability

Responsible stewardship that keeps the mission sustainable.

06Technical Capabilities

Innovative compression technology engineered for real bodies.

07Environmental, Social & Governance

ESG commitments woven into how we design and operate.

08A Legacy of Empowerment

Compassion, respect, and dignity in everything we create.

Trusted by Professionals

For this reason, they choose us.

Verified

My patients can sleep in this garment!

Dr. Velasco

Verified

Safe garments that protect the skin!

Dra. Cabal

Verified

Healing beautifully and feeling comfortable

Courtney

As Featured In
The Movement

This is more than shapewear. It's a movement of confidence, care, and empowerment.

Join Us

Confidence is yours to keep.

Discover shapewear designed to support every body, at every stage of life.

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